Wednesday, June 23, 2010

How not to do alumni relations

Dear organization I am an alumna of:

I have now received several postcards and email messages about the company (Publishing Concepts) you've hired to put together a directory for us. Each one asks me to call a toll-free number to verify my information is correct.

You actually expect gen x and gen y folks to voluntarily make phone calls so we can be telemarketed to? You're kidding, right? (Because, really, why else wouldn't we be able to just do this online?) You can't even be bothered to auto-dial my number?

This email, however, does thoughtfully provide an opt-out link, which works quite well.

Hugs and kisses,

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